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Design for the Mind:Seven Psychological Principles of Persuasive Design

Author: Victor Yocco

SKU: 9781617292958 Category:
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Description

Teaches web designers and developers how to create websites and applications that appeal to our innate natural responses as humans. Author Victor Yocco, a researcher on psychology and communication, introduces the most immediately relevant and applicable psychological concepts, breaks down each theory into easily-digested principles, then shows how they can be used to inform better design.

Additional information

Weight 402 g
Author

Victor Yocco

Publisher

Manning Publications

Binding

Paperback / softback

ISBN-10

1617292958

Dimensions

189 x 236 x 15

Language

English

Country of Pub

United States

Book Condition

New

Notes

Illustrations, unspecified

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